Short Codes, Long Codes And 1-800 Numbers
NOTE: We first published this blog post in early 2020… We’ve updated it for today’s ever changing SMS Marketing landscape!…Read More
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How to Measure & Improve Your SMS Response Rate
SMS marketing continues to cement its place as a high-ROI, high-engagement channel for small businesses in 2025. But simply sending…Read More
Identity: Building Customer Trust in the Age of AI
In 2025, customers are bombarded by marketing automation, AI-generated content, and more digital noise than ever before. Yet amid the…Read More
A Guide to Affordable SMS Marketing
In today’s saturated digital landscape, small businesses need marketing channels that are not only effective — but also budget-friendly. That’s…Read More
The Ultimate 2025 Guide to Black Friday and Cyber Monday Text Messages
As we roll into the high-stakes shopping season of Black Friday and Cyber Monday, savvy marketers know that timing, relevance,…Read More
Advanced SMS Strategies for Boosting Customer Retention
In 2025, the role of SMS marketing has shifted from being a novelty channel into a core pillar of customer…Read More
5 Tips to Grow Your SMS Subscriber List
If you’re using or thinking about using SMS marketing to drive growth, you’re in good company. The channel has skyrocketed…Read More
How You Can Write an Attention-Grabbing Marketing Text
In an era dominated by clickbait-heavy social feeds and overflowing inboxes, capturing attention isn’t just difficult—it’s imperative. If you’re working…Read More
iOS 26 & SMS Text Marketing: 8 Tactics to Keep Your Messages in the Primary Inbox
Whether you’re running SMS for a local shop or scaling messages across multiple brands at Betwext, the launch of iOS…Read More
From ‘STOP’ to ‘START’: How to Reduce Opt-Outs by 40% Without Sending Fewer Messages
In the dynamic world of SMS marketing, low opt-out rates are not just a nice bonus—they’re a foundational sign of…Read More
The 5 Texts Every Customer Actually Wants to Get
In 2025, SMS marketing is no longer an experimental, “nice-to-have” channel — it’s becoming essential. Put simply: your customers are…Read More