Texas’ New SMS Law: What Businesses Need to Know

Starting September 1, 2025, Texas’ “Mini-TCPA” law (SB-140) introduces new restrictions on text message marketing. The law mirrors parts of the federal TCPA but adds stricter state-level rules—including quiet hours, a state registration requirement for certain businesses, and penalties per unwanted text (tripled for willful violations). Any company texting Texas residents now needs to double-check opt-in records, suppression practices, and compliance frameworks before hitting “send.” For marketers, this isn’t the end of SMS—it’s a call to tighten processes and stay ahead of regulators. If you’re a current Betwext account holder be sure to contact us to see how we’ve added new Texas filtering features to your account. If you’re new to Betwext reach out to support@betwext.com or https://www.betwext.com We’re here to help – Want a free demo? https://www.betwext.com/free-demo/

“We are not attorneys. This is not legal advice—consult qualified counsel for specific guidance.”

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Betwext provides technology tools and operational guidance designed to support customers with compliance efforts. We are not attorneys, do not provide legal advice, and do not operate SMS programs on customers’ behalf. Compliance outcomes depend on each customer’s business practices, content, and use case. Customers remain responsible for ensuring their SMS programs comply with all applicable laws, including TCPA, CTIA guidelines, and carrier requirements.

Content is for educational purposes only.