Sender Report
The Serious
Sender Report
The SMS, AI Voice, RCS, and enterprise messaging benchmarks that separate programs built to scale from programs built to get filtered. Free, and written for operators who move real volume.
From Rob Hunter, founder of Betwext. 15 years and a billion-plus messages delivered.
Benchmarks, paired with what they mean
The real scorecard
Why the 98 percent open rate every vendor quotes is the wrong metric, and the three numbers serious senders track instead, starting with the five-point delivery gap 10DLC quietly decides.
Every channel, in context
Where SMS, RCS, AI Voice, and AI SMS each fit a 2026 stack, where they raise trust and response, and exactly where they turn into a liability without routing and governance.
Place your own program
The four-level Serious Sender Maturity Model, so you can rank your own program honestly. Most enterprise programs sit at Level 2 and believe they are at Level 3.
Written for senders who move real volume
Most messaging advice is written for people sending a few thousand texts. This report is written for the rest of you, the operators who move volume carriers notice, hold data regulators care about, and answer to leadership that treats messaging as infrastructure.
It is built on public research from GSMA, Juniper, Grand View, and Twilio, paired with operator interpretation from 15 years and a billion-plus messages delivered. Every benchmark comes with a takeaway, not just a stat.
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A couple of fair questions
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So we can send you the report. After that you get a short series going deeper on the findings, then the regular newsletter. We keep your information safe and you can unsubscribe anytime.
Is it really free?
Yes. No catch. The report is free. We work alongside operator teams who want help applying it, but the report stands on its own whether or not we ever talk.
Is this legal advice?
No. It is informational. We pair public research with 15 years of operator experience. For regulatory decisions in your jurisdiction, consult qualified counsel.
Find out which level your messaging program is really at.
Free. From the team behind a billion-plus delivered messages.
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