Texas’ New SMS Law: What Businesses Need to Know

Starting September 1, 2025, Texas’ “Mini-TCPA” law (SB-140) introduces new restrictions on text message marketing. The law mirrors parts of the federal TCPA but adds stricter state-level rules—including quiet hours, a state registration requirement for certain businesses, and penalties per unwanted text (tripled for willful violations). Any company texting Texas residents now needs to double-check opt-in records, suppression practices, and compliance frameworks before hitting “send.” For marketers, this isn’t the end of SMS—it’s a call to tighten processes and stay ahead of regulators. If you’re a current Betwext account holder be sure to contact us to see how we’ve added new Texas filtering features to your account. If you’re new to Betwext reach out to support@betwext.com or https://www.betwext.com We’re here to help – Want a free demo? https://www.betwext.com/free-demo/

“We are not attorneys. This is not legal advice—consult qualified counsel for specific guidance.”